Sonisphere

• ANC Pharmacy, one of the largest pharmacy chains in Ukraine, has partnered with Binance to accept bitcoin and cryptocurrency payments at all of its locations.
• Binance has also previously partnered with a Ukrainian grocery chain, VARUS, to enable cryptocurrency payments and offered a Refugee Crypto Card for Ukranians forced to leave the country as a result of the war with Russia in 2022.
• Bitcoin Core developer and the Human Rights Foundation’s Chief Strategy Officer, Alex Gladstein, have both demonstrated the impact Bitcoin is having on the region, and Bitcoin Magazine has its own Ukrainian branch to spread Bitcoin adoption.

ANC Pharmacy, one of the largest pharmacy chains in Ukraine, has recently announced their most recent partnership with Binance, which provides customers with the ability to pay for orders with bitcoin and cryptocurrency. With over 1,000 stores spread across the entire country, this marks the largest implementation of bitcoin payments in all of Europe to date. Starting on January 3rd, those wishing to pay with bitcoin will first need to download the Binance application in order to complete their purchase at the ANC website with Binance Pay, before picking up their order at the store.

The partnership between Binance and ANC Pharmacy is not the first time the cryptocurrency giant has enabled cryptocurrency payments in the region. Back in April of 2022, Binance worked with VARUS, a Ukrainian grocery chain, to enable customers to pay with cryptocurrency. In addition, Binance also offered a Refugee Crypto Card for Ukranians who were forced to leave their country as a result of the war with Russia.

The significance of this implementation of bitcoin payments in Ukraine cannot be understated. As the war and other recent global events have shown, having sovereign money that is easily transportable and is not tethered to any one country is increasingly important. Bitcoin Core developer, as well as the Human Rights Foundation’s Chief Strategy Officer, Alex Gladstein, have both demonstrated the impact Bitcoin is having on the region, and how it can be used to great effect to help facilitate aid in the region.

In order to spread Bitcoin adoption even further, Bitcoin Magazine has its own Ukrainian branch. Through their efforts, Bitcoin Magazine is helping to educate people about the advantages of Bitcoin, including its portability and decentralized nature, which is especially important in volatile regions such as Eastern Europe.

With the new ANC Pharmacy and Binance partnership, it is clear that cryptocurrency is becoming an increasingly viable option for payment in Ukraine, and that Bitcoin is a powerful tool for those in the region. As more and more people become educated about Bitcoin and its advantages, it is likely that cryptocurrency payments could become even more commonplace in the country.

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